Colorado's Coach Deion Sanders Expresses Disapproval of Late Kickoff Schedule
Colorado head coach Deion Sanders continued his ongoing battle against late start times, labeling them as "foolish" on Thursday.
The Buffaloes (4-1, 2-0 Big 12) are set to take on No. 18 Kansas State (4-1, 1-1) in Boulder, Colo. this Saturday at 8:15 p.m. local time.
During the "Colorado Football Coaches Show," Sanders expressed his frustration with the late kickoff time, stating, "Who would do this to us? How ridiculous is this? It's not a smart decision for television executives to schedule a game at this time. They should be thinking about viewership, merchandise sales during commercials, and all of that."
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"Why choose a time when half of America is asleep? No one I know would make such a foolish decision."
Sanders also mentioned that he plans to take a nap before the game.
Colorado's previous two home games this season started at 6 p.m. local time. They also had 6:30 p.m. starts at Nebraska and Colorado State, as well as a 4:20 p.m. kickoff at UCF.
Last year, Sanders criticized an 8 p.m. local time start against Stanford, saying, "Who wants to stay up until 8 o'clock for a game?" He also called it the "dumbest thing ever" and "the most foolish invention in existence."
Television networks clearly favor having the Buffaloes play in prime time, as their games have all drawn at least 3.2 million viewers nationally. The presence of charismatic coach Sanders and star players Shedeur Sanders (Deion's son) and Travis Hunter, who excels on both offense and defense, attracts fans to watch Colorado games.
The Buffaloes are currently on a three-game winning streak as they prepare to face their first ranked opponent of the season.
